Internet giant and early champion of driverless car technology Google has joined forces with manufacturers Ford and Volvo as well as well known taxi firm Uber. The idea is to guide and influence the legislation that will govern this emerging market and also to promote the concept of driverless cars to the American public. Some US states are rather lukewarm about the developments and are insisting on a host of safety features before agreeing to the legal use of these vehicles.
Key marketing points for this new coalition will include increased public safety due to fewer human errors, accessibility and freedom for the elderly and disabled, environmental benefits and improved transport efficiency. Google are keen to spearhead the American position as China are making significant headway in this area, anticipating driverless vehicles on the Chinese streets within 3-5 years.
Read the full story at http://www.bbc.co.uk/news/technology-36139986